“Creating a digital pharmacy solution with a strong foundation of user insights is critical if you want to build trust and engagement. This is why we regularly test our information architecture, flows, and new concept ideas to make sure real people are truly at the center of the solution.” —Andree Laroche, Lead Designer, Carebook.

The foundations of Design Thinking, gaining traction in business practices across various sectors, are based on an understanding and empathy towards the true needs and pains of the target persona. An organization that is truly engaging and engaged with its audience will have a much richer understanding of its customer needs. Only when you know their struggles can you solve them, even if the offering is something that the customer never imagined they needed.

User testing is a big deal at Carebook. And as the team worked to build its pharmacy solution, it was a considered step in the build process. Why? “Design thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable.” If your business needs a push to become the pharmacy of the future, get in touch and we’ll show you some stats around increased engagement—and more.